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Who can organize a Fundraising Campaign?

Any person or group can organize a fundraising campaign. The purpose of the campaign has to be to help achieve a not-for-profit project, raise money for a charity, or to offset the costs of team or group activities or the cost of an educational experience. It cannot be just to make money or for personal profit.

Do you require the support of a local Fundraising Specialist?

It depends on the past experience of your organization or group. If your group is experienced and/or an easily managed size, you will find all the information you need on this site to run a successful campaign. Regardless of your group’s size or experience, a Fundraising Specialist can help you develop a fundraising strategy and offer valuable services that cannot be provided when you purchase on-line. Refer to the Fundraising Services page, call 1.800.461.1957, or complete the Jumpstart Form to learn more.

Establish a Fundraising Goal

Knowing how much money you need to raise has the following benefits:

  • Helps with the decision of which WFC product to use
  • Helps with the decision of how many cases to order
  • Helps motivate the participants in the campaign
Timing of Campaign

A Fundraising campaign can be run almost any time. Generally, if the campaign is to raise money for team or group activities, it is best to run the campaign at the beginning of the season. This is when participation and enthusiasm is typically highest and your results should reflect this.

Length of Campaign

The length of campaign can vary depending on your objectives and the motivation of the fundraisers. But campaigns don’t have to be long to be successful. Typically, a campaign that runs 2 to 4 weeks can be very effective. By setting a specific beginning date and ending date for your fundraiser, it is easier to generate and maintain enthusiasm. For the best results make sure the event is the primary focus of attention!

Have a Campaign Leader

It’s important to have a leader that will stay motivated until the end of the campaign. They should be organized and have good communication skills to ensure everyone is kept informed and energized. For larger groups of young people it is desirable to have adult volunteers to assist the leader. The assistants can help with receiving and distributing the chocolate. If necessary, they can also help with contacting participants during the campaign. It is also important to have one person who is responsible for collecting the money. That can be done by the leader or someone appointed by them.

Product Selection

WFC offers a wide range of products and packaging options to meet every fundraising need. Here are some points to consider when choosing the best product option for your campaign:

Peanut Free versus Nut and Peanut Free
The first decision is whether to use a Peanut Free or a Nut and Peanut Free Product. All our products are produced in a Peanut Free facility. We also have dedicated lines that use only nut free ingredients, so we can confidently make the peanut and nut free claim. Peanut allergies are much more common than nut allergies. You may consider using a Nut and Peanut Free product if one of your participants has a serious nut allergy.

Product Selling Price
The next decision is whether to sell a product which sells for $3, $2 or $1. Depending on the type of campaign you’re running, one will be better suited than the others.

  • $1 products generate the least amount of profit per case but are arguably a bit easier to sell to the broader community
    • they are well suited to a group with a larger number of participants or for a fundraising campaign which targets the broader community rather than the families, friends and neighbours of your participants
  • $2 products generate more profit per case than $1 products and, since most people are willing to donate a “toonie” as readily as a “loonie”, they sell easily
    • they are well suited to sell to supporters in the community as well as friends, family and neighbours of the participants
    • because they generate more profit per case than the $1 products, fewer case sales generate the same amount of profit
    • $2 products are suitable to the widest range of fundraising campaign types
  • $3 products generate the most profit per case
    • well suited to campaigns where family, friends and neighbours of the fundraiser are expected to account for a significant proportion of the sales
    • good for campaigns where maximum profit needs to be generated from the sale of a relatively small number of cases

Straight Pack or Variety Pack
You also have a choice of either a Straight Pack case or a Variety Pack.

  • Variety Packs are well suited to fundraising sales in the office or work place.
    • They offer a variety of product types and flavour choices to appeal to wide range of personal preferences
    • They present the product in an appealing way and make finding the desired selection easy
  • Straight Pack cases are well suited to selling door to door in the neighborhood as well as selling to friends and family.
    • Straight pack Continental Almonds and Foil Wrapped Chocolates come in an attractive carry cases that presents well in an office environment also.

Personalized versus Stock Label
The final product decision is whether to choose a personalized or stock label for your fundraiser.

  • Personalization increases awareness within the community about your school, group, team or cause. It adds a distinctive touch to your fundraising cause, reinforces the credibility of your efforts, and makes people feel confident in supporting your organization. As a result, personalization has been demonstrated to significantly increase sales. The trade off is that lead time is 21 days and there are minimum order sizes that vary depending on the product. On some products the minimums may be too large for smaller campaigns.
  • Products with Stock labels are readily available and you can get your campaign started right away.

Both Personalized and Stock labels include a Pizza Hut coupon that offers a savings of 10% off regular price. This gives your supporters additional value when supporting your cause.

How Much Product to Order

There are a number of factors that affect the number of cases you can sell so it is very difficult to generalize. Depending on the campaign objectives, organizations such as sports teams typically order from 1 to 5 cases per participant. For a large school-wide campaign, an initial order of one case per student is typical. For a smaller groups within a school, fundraising for a specific purpose, one or more cases per student may be ordered. The most important factors in determining how much product to order are the financial objective and the motivation of the participants.

You can use the profit calculator to establish how many cases you need to sell to meet your financial objective. It can also be used to compare the profit generated by selling products which sell for different price points. If you are ordering on-line please keep in mind that unsold chocolate cannot be returned for a refund. If you want to be able to return unsold product contact a Fundraising Specialist by using the Fundraising Specialist Locator, calling us at 1.800.461.1957 or completing the Jumpstart Form.

Receiving and Storage of Product

If possible, before accepting your delivery, inspect the shipment for missing or damaged cases. Count the cases to ensure it matches what you ordered and the shipping paperwork. If necessary, ask the driver to make a note of any missing or damaged boxes. If there are any issues contact our Customer Service Department immediately at 1.800.461.1957 .

If you are storing the chocolate prior to distributing it to the fundraisers, store it in a Secure and Cool Area. Chocolate is a food item and is heat and odour sensitive. Do not store near a heat source such as a furnace, radiator or windows.

Promote your Event

Promote the campaign in your community with printed signs posted around the neighbourhood and on notice boards at grocery stores. For a larger campaign, solicit free advertising in newspapers, radio or TV. Purchase an ad in the community newspaper. Use email and social media to further promote your event.

Collect the Money

Set a deadline and communicate it to all participants. Have the money returned to the person responsible for collecting the money by the deadline.

Fun & Recognition

Fundraising can be an educational and rewarding experience for everyone. Communicate the goals and the results of your campaign. Your participants will feel the pride of accomplishing the goals through teamwork! Recognize everyone who participates and acknowledge exceptional individual efforts.

Safe Fundraising

Always keep safety the top priority of every fundraising campaign. Make sure your participants know and follow these safety practices:

  • Always sell in the company of others- use the buddy system or with parental supervision
  • Never enter someone’s home
  • Never carry large amounts of cash
Super Selling Tips
  1. Sell to people you know first- friends, family and neighbours
  2. Know why your organization is fundraising and tell people why when you ask them for their support
  3. Be proud of your organization
  4. Protect chocolate from heat
  5. Be cheerful, courteous and smile
  6. Always thank people whether they buy or not
  7. Turn in your money on time
  8. Have Fun

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